Branding is the Most Underrated Strategy in the Startup Industry.

Learn how to create an emotional connection between you and your customers; the main factor in them choosing you over your competition.

In this guide, I’ll teach you how to:

  • Develop your brand into a “movement” people want to join
  • Create your brand’s voice so customers will feel connected to you
  • Name your startup, design your logo and pick your fonts
  • Use tons of actionable resources I’ve provided (PSD, PDF, DOC)
Learn to brand my startup

TABLE OF CONTENTS

INTRODUCTION TO BRANDING 101

What is a Brand?

Why Does My Startup Need a Brand?

When Do I Need to Worry About Branding?

What If I Don't Create a Brand?

How Important is the Visual Part?

Becoming the Brand of Choice in Your Market

BUILDING YOUR EMOTIONAL BRAND

Decide How You're Going to be Different

Create Your Brand's Message

Take a Stance

Make an Enemy

Build a Tribe

Give Your Brand a Voice

BUILDING YOUR VISUAL BRAND

Be Innovative - New and Different Will Set You Apart

Name Your Startup

Choose Your Colors

Get a Logo Designed

Pick Fonts and Typography

Get a Visual Style (and stick to it)

Apply Your Brand to Your Website

Brand Your Social Media Pages

PROTECTING & GROWING YOUR BRAND

Be Consistent

Create a Style Guide

Appoint a Brand Manager

Protect Your Brand Like It's Your Child

Change Your Brand, But Not Your Core Values

Always Remain Trustworthy

STARTUP BRANDING RESOURCES

Naming Resources

Tools for Choosing a Color Pallet

Logo Design Resources

Where to Find Great Free Fonts

List of Free Icon Sets

Social Media Visual Guides (PSD)

Style Guide Examples (PDF x 10)

Style Guide Template (PSD)